Measuring Clicks, Emotions, and Brain Waves: Student Recruitment Keeps Evolving
Published by The Chronicle of Higher Education
Colleges and universities should go beyond fleeting marketing tactics and implement initiatives that actually change students' behaviors to apply and enroll, not just campaigns that tug at emotional appeals.
Why Universities Charge Extra for Engineering, Business and Nursing Degrees
Published by The Pew Charitable Trusts
A&S Principal David Strauss comments on the strategy behind differentiating tuition prices by majors, which is now being used by about 60 percent of public research universities.
A Professor, Laid Off, Returns as Provost to Plot Her University's Comeback
Published by The Chronicle of Higher Education
With shrinking budgets and faculty cuts, the University of Southern Maine defines the tough odds against regional public institutions and makes a comeback.
Lawmakers Show Sympathy for Trump Plan to Squeeze Research Costs
Published by The Chronicle of Higher Education
Can the benefits of a strong research program outweigh the potential budget cuts in higher education? A&S Principal Rick Hesel argues that when institutions have a strong positioning — based on programs like top-tier research — they attract students and philanthropic support that will offset the loss from budget cuts.
How Far Is Too Far in Admissions Marketing?
Published by Inside Higher Ed
A&S Principal Craig Goebel shares the top three questions enrollment managers should be asking.
Is Tuition Discounting Leading Some Colleges Off a Cliff?
Published by The Chronicle of Higher Education
A&S Principal Craig Goebel comments on new research analyzing tuition discounting. He says developing a distinguishing strategy beyond tuition/aid pricing models is the most effective change schools can make.
A Marketplace in Confusion
Published by Inside Higher Ed
Art & Science Group Principals comment on the impact that New York's free tuition plan will have on private colleges and universities.
How to Make Strategic Big Bets
Published by The Chronicle of Higher Education
Wake Forest implemented a bold, strategic initiative: Wake Downtown, an urban science and innovation quarter that is setting them apart from the competition.
Can a Small College Close to Reinvent Itself?
Published by The Chronicle of Higher Education
Agnes Scott College is featured as an example of successful innovation and "re-engineering" by building a distinctive platform.