How a small, little-known college seizes its moment of glory
Principal, David Strauss, speaks on how a singular spike in popularity from March Madness won’t cause lasting change for the institution’s brand.
The George Mason Effect
Published by Inside Higher Ed
What is the impact of athletic success and awareness on subsequent enrollment and financial gift increases? A&S Principal Richard Hesel discusses the potential benefits, as well as the tactics to use with caution.